The BCG Matrix Powerpoint Presentation will revolutionize the way you use and share this famous tool with your team and co-workers.
The BCG Matrix is a graphical analysis developed by Bruce Henderson for the American business consulting company Boston Consulting Group in 1970. Its objective is to support the analysis of product portfolio or business units based on the product life cycle concept.
The matrix is a table with two main axes (relative market share and market growth) that allows you to classify each of the products or services in your portfolio into 4 different groups:
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